Chapter 18 Article Marketing

Chapter 18, Article Marketing......

"Every Online Step.com Training Course"

I have preached pay per click marketing (PPC) for as long as I've been online. It works great, it can be a lot of fun, but it also costs money. Along with these good and not so good reasons, if not done 100% correctly, PPC can you put you right out of business before you can even really get started.

Articles however can be a great thing for you to consider. I have not always been on top, making globs of money each and every day. Sometimes, things can slow just like any business, and it's easy to fall right off the radar. During those times, it has always been article marketing that has brought me back to life if you will.

Here's how it works...

There are tons and tons of web sites out there that are starving for fresh and unique content to add to their sites. A lot of these sites already have paid subscribers, that expect the latest info to be made available to them as part of their membership.

So what can you do to help these sites? Write articles, and give them out for free! Let's focus on the Internet marketing niche for a minute. As I said, there are tons of web sites starving for content. If you have an Internet marketing based niche membership site that needs fresh content, you could very easily offer it to them.

Now, I know you might be saying, "what do I know about this stuff... I'm just learning myself..." It does not matter. What you would do is this: Pick a topic within the niche first. Let's say you decide to write an article on Pay Per Click marketing. All you have to do is spend a little time, researching what PPC is, and the general idea of how it works.

After that write out 400 some words on your findings, including the fact that this is all based on your personal opinion, and research findings.

The key to writing a successful article that even the search engines can find is to be sure to use the main "key word" at least one time for every 100 words and in the title as well. So for a 400 word article, you would be sure to use your key word (Pay Per Click marketing) at least 4 times throughout the text, as well as in the title.

That is how search engines will recognize your article as relevant content to any one typing in the words "Pay Per Click marketing" into a search.

Here is the best part of all this... Every article you give away to different sites will always have what's called your Bio Box or I call it a resource box at the bottom. This Bio box can say just about whatever you want, but usually it would say something like: For more great articles from Bill Tannar be sure to visit his site Here www.....

This does two very important things. Number one it will get all the members of this niche web site that view your article, possibly clicking on a link to have a look at your site for free. The second thing that this does, behind the scenes if you will, is it creates what are known as "one way links" that point to your site. The search engines see these links as popularity. The more you have, the more popular your site must be, and the more often your content and articles will show up in the free search results.

Here is the trick to maximizing with article marketing. Use a article submitter service. I use www.onlinearticlemarketer.com What this service does is actually broadcasts your one article, in several different versions, out to possible hundreds of web sites all at the same time. You submit it once to them, and they do all the rest.

The service I use allows me to submit up to 8 articles per month, and hundreds of web sites will receive my content. Again, every site that takes my article must retain my resource box and link at the bottom of the article and believe me, this works.

Article Marketing is not as quick as pay per click may be, but over the long hall, it will gain you popularity and what's known as "Expert Author" status labeling you as the expert, and that is never a bad thing.

Continue To Chapter 19, Web Site Building...

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